Hocus Pocus Festival

THE STORY

It’s specially good when we work on a project that is not only made by us, but could also be made for us. Hocus Pocus is a beer brewed in Rio, and the brand created its own rock’n’roll festival. Beer + music? We’re in! They called us to make a teaser presenting the event’s line up and we did a video we, as audience, would like to watch.
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THE CHALLENGE

Our challenge was to add a new face to their aesthetic — which has a great shot of 1970s — making the styles connect to each other. To achieve that, we worked with a different color palette than the ones we are used to deal with. It was cool to leave our comfort zone for a while.
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Credits

  • Art Direction + Design
    Leandro Assis + Romulo Pinheiro
  • PHOTOGRAPHY
    Wilmore Oliveira (I Hate Flash)
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