This is our walk through the universe of fashion. Before being a brand, MHO was, first, a blog: My Humble Opinion. The owner is a very strong woman, Rafaela, who really knew what she wanted. We can say this job is an example of a perfect compass between developers and client.
It was cool ‘cause, actually, she is not that humble! In fact, she is very funny and ironic. We saw a contrast there, what led us to apply contrast on the branding part of the project. Rough material — such as coal — were references in our creation process, since she wanted to avoid seeming to be cute.
We really got her ideas and shared ours, making something that indeed translates a lil’ of who she is and what MHO is about. The brand couldn’t be anything but her fingerprint.